85% of businesses take their own photographs for marketing purposes

March 14th, 2016

Richard Gill

In January 2016, we asked our followers about how and why they source their business photography.  The results showed that a whopping 85% of respondents chose to take their own photographs for use in the marketing materials and communications. In comparison, just over half chose to use a professional photographer and even fewer (38%) opted for downloading stock photography.

Similarly, the research revealed that respondents sited expense and convenience as the most influential factors when deciding which method to adopt for sourcing their business and marketing images. So with a trend towards self-serve photography, how do businesses aim to ensure they achieve the right quality of images for use in the promotions and communications.

We’ve all seen the posts which say: “If you think it’s expensive to hire a professional, wait until you hire an amateur”  but is it possible to achieve high quality images yourself, perhaps using your smart phone? After all, the camera technology in today’s smartphones is very sophisticated, almost to the point of flattering the user. Couple that with simple-to-use image editing apps and software, and the results can be truly amazing. Click here to read our top 3 tips for taking better smartphone photographs

If you’d like to know more about how to get the most from your own photography, why not ask Great Impressions about our smartphone photography training? We’ve already helped client businesses and their staff to get the most out of their existing equipment in order to achieve high quality, consistent images that they apply across an entire range of marketing media, from websites and social media to literature and presentations. Call us on 07557 780336 for more details or send an email to richard@great-impressions.com